Have you ever heard of Goldman Sachs' 15-minute rule at Goldman Sachs?It means you have to respond to an email in 15 minutes or less no matter what. It doesn't matter if you:- showering- hiking in the mountains- attending your son's wedding- saving someone from a drowning vehicleUnreasonable? Heck yeah.Borderline toxic? Most likely.The perfect recipe for burnout? You bet.It doesn't mean you should do it (I certainly wouldn't) but this practice exists.The embodiment of the Time Kills All Deals attitude.Other companies have their own "unreasonable" practices. Zappos Family of Companies has a 365-day return policyStarbucks offers a free drink if it's not perfectPatagonia has their Ironclad Guarantee repair serviceThe Ritz-Carlton Hotel Company, L.L.C. allows their employees to spend up to $2,000 to solve a customer problem without approvalOnce the product quality isn't a differentiating factor, the customer service and relationships are. What makes you different?
Sales narrative for B2B products | Strategic messaging to get better customers faster | Positioning → stronger sales pitch → marketing content optimization → sales team training |
5mo
It seems to me that in most industries quality is not a differentiating factor - yet in most companies they act as if quality is the ONLY differentiating factor. The companies you listed think out of the (quality) box when positioning themselves.
People Connector | Bookworm | Business Development Manager at EECOL Electric
5mo
Speed is absolutely critical in business development. You don't have to have the full answer, just the acknowledgement that your customer is heard and that you are on the case.One organization shared they had a 2,000% increase in win rate whenever they were able to respond within 5 minutes of an inquiry. That's stuck with me since!
Fractional CMO, B2B Marketing Consultant, and Content Creator for $1M+ Accounting & SaaS businesses. | Follow for posts about authentic networking and trust-based marketing
5mo
Starbucksoffers a free drink if it's not perfect? I wasn't aware of this. I could have had many free drinks by now.
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